GRE写作Issue部分精品素材分享之创新论
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创新的特点
A further characterization of innovation is as an organizational or
management process. For example, Davila (2006), write: “Innovation, like many
business functions, is a management process that requires specific tools, rules,
and discipline.”
From this point of view, the emphasis is moved from the introduction of
specific novel and useful ideas to the general organizational processes and
procedures for generating, considering, and acting on such insights leading to
significant organizational improvements in terms of improved or new business
products, services, or internal processes.
创新者的6大特点
A 2005/6 MIT survey of innovation in technology found a number of
characteristics common to innovators working in that field.
1. They are not troubled by the idea of failure.
2. They realize that failure can be learned from and that the “failed”
technology can later be reused for other purposes.
3. They know innovation requires that one works in advanced areas where
failure is a real possibility.
4. Innovators are curious about what is happening in a myriad of disciplines,
not only their own specialism.
5. Innovators are open to third-party experiments with their products.
6. They recognize that a useful innovation must be “robust”, flexible and
adaptable.
创新的5大类型
Scholars have identified at a variety of classifications for types
innovations. Here is an unordered ad-hoc list of examples:
1. Business model innovation involves changing the way business is done in
terms of capturing value, e.g. Compaq vs. Dell, hub and spoke airlines vs.
Southwest, and Hertz/Avis vs. Enterprise.
2. Marketing innovation is the development of new marketing methods with
improvement in product design or packaging, product promotion or pricing.
3. Organizational innovation involves the creation or alteration of business
structures, practices, and models, and may therefore include process, marketing
and business model innovation.
4. Process innovation involves the implementation of a new or significantly
improved production or delivery method.
5. Product innovation involves the introduction of a new good or service that
is new or substantially improved. This might include improvements in functional
characteristics, technical abilities, ease of use, or any other dimension.
两种层次的创新
As innovation in specific technologies, services or methods that are of
interest at firm level, scholars such as Christopher Freeman have proposed two
levels of innovation that are important at an industry or economy level:
1. New technological systems (systemic innovations) give rise to new
industrial sectors, and induce major change across several branches of the
economy. These systemic innovations are based on a range of radical and
incremental socio-technical innovation.
2. Technological revolutions or new techno-economic paradigms refer to
clusters of innovations that can change the whole economy, corresponding to
Joseph Schumpeter’s “creative gales of destruction”. These revolutions can take
decades to occur, as they involve massive innovation of economic, social and cultural practices.
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