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关注不同文化间交流原则的两大重要因素

Two factors have raised the importance of intercultural communication

principles:

1. Improvements in communication and transportation technology have made it

possible for previously stable cultures to meet in unstructured situations, e.g.

the internet opens lines of communication without mediation, while budget

airlines transplant ordinary citizens into unfamiliar milieu. Experience proves

that merely crossing cultural boundaries can be considered threatening, while

positive attempts to interact may provoke defensive responses. Misunderstanding

may be compounded by either an exaggerated sensitivity to possible slights, or

an exaggerated and over-protective fear of giving offence.

2. Some groups believe that the phenomenon of globalization has reduced

cultural diversity and so reduced the opportunity for misunderstandings, but

characterizing people as a homogeneous market is simplistic. One product or

brand only appeals to the material aspirations of one group of buyers, and its

sales performance will not affect the vast multiplicity of factors that may

separate the cultures.

不同文化间交流的可能误解

People from different cultures encode and decode messages differently,

increasing the chances of misunderstanding, so the safety-first consequence of

recognizing cultural differences should be to assume that everyone’s thoughts

and actions are not just like ours. Such assumptions stem from potentially

devastating ignorance and can lead to much frustration for members of both

cultures. Entering a culture with this type of ethnocentrism, the assumption

your own culture is correct, is

another by-product of ignorance and cultural misunderstanding.

不同文化间误解： 语言

One of the main types of cultural misunderstanding is language. Even when two

people think they can speak each other’s language, the chance of error is high.

Usages and contextual inferences may be completely different between cultures.

So even though one speaker may have learned the vocabulary of the other’s

language, selecting the most appropriate words, with the correct intonation,

spoken with appropriate eye contact while standing a proper distance from the

other are all critical even before one considers the propriety of the topic to

be discussed.