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Fifty years ago, Sarnoff Med nick defined the process of creative thinking as
"the forming of associative elements into new combinations which either
meet specific requirements or are in some way useful.The more mutually remote the
elements of the new combination, the more creative the process or solution."
Med nick argued that creative people have flat associative hierarchies: they are
better able to access distant, remote associations. For example, when given the
concept "table," Med nick predicted that creative people would be more likely to
retrieve more remote associations such as "leg" or "food." In contrast, Mednick
argued that less creative thinkers have a steep associative hierarchy, in which
words with a higher associative strength (e.g., chair) would be more likely to
enter their minds:
The figure presents a graph of two lines. The following five words are
indicated along the horizontal axis, from left to right: chair, cloth, wood, leg,
and food. The vertical axis is labeled "Likelihood of retrieval." The word low is
indicated at the bottom of the vertical axis and the word high is indicated at
the top of the vertical axis. One line represents a flat associative hierarchy
and one line represents a steep associative hierarchy. The flat associative
hierarchy line begins at the word chair, approximately midway up the
vertical axis. It curves slowly downward and to the right until it ends at the
word food, approximately one-fourth of the way up the vertical axis. The steep
associative hierarchy line begins at the word chair, at the top of the vertical
axis. It moves steeply downward and to the right until it reaches the word cloth,
slightly lower than midway up the vertical axis. It then moves gradually downward
and to the right until it reaches the word leg, slightly above the horizontal
axis. At this point, the line levels off until it reaches the word food. The two
lines intersect at the word cloth, slightly lower than midway up the vertical
axis.
[One] tool that has been used recently to look at creative cognition is
Latent Semantic Analysis(LSA), an objective scoring method where you can derive
a measure of semantic distance.With LSA, you can quantify the similarity between
words or texts based on statistic alanalysis of the responses of a large
population.
Using this technique, Ranjani Prabhakaran, Adam Green, and Jeremy Gray found
that "thin slices" of verbal behavior (single-word utterances) predicted creative
cognition. In their "verbgeneration" task, a noun was presented every few
seconds, and the participant was instructed to say the first verb that came to
mind in response to the noun. The researchers analyzed these mantic distance of
the responses using LSA.
They found that the greater the semantic distance of the noun-verb pairs, the
higher the levels of creative cognition, story-writing ability, openness to
experience, and creative achievement. Interestingly, they also found a
relationship between semantic distance and traditional measures of "convergent
thinking," such as IQ and working memory. This suggests that creative thinking
doesn't just involve combining distant associations, but also requires
consciously accessing the associations.
According to the graph, people with flat associative hierarchies and people
with steep associative hierarchies are roughly equally likely to associate which
word with the concept "table"?
A.Chair
B.Cloth
C.Wood
D.Leg
重点单词:
likelihood ['laiklihud] n. 可能性
objective [əb'dʒektiv] adj. 客观的,目标的
contrast ['kɔntræst,kən'træst] n. 差别,对比,对照物 v. 对比,成对照
population [.pɔpju'leiʃən] n. 人口 ,(全体)居民,人数
creative [kri'eitiv] adj. 创造性的
defined [di'faind] adj. 有定义的,确定的;清晰的,轮廓分明的 v. 使
vertical ['və:tikəl] adj. 垂直的,顶点的,纵向的n. 垂直物
approximately [ə'prɔksimitli] adv. 近似地,大约
latent ['leitnt] adj. 潜伏的,潜在的n. 隐约的指印,指
associate [ə'səuʃieit] n. 同伴,伙伴,合伙人
答案:B
解析:
Choice B is the best answer. The lines on the graph are very close to each
other above the word "cloth." This indicates that people with flat associative
hierarchies and people with steep associative hierarchies are almost equally
likely to associate the word "cloth" with the concept "table."
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