1读题

又是一道巨难的题目，估计很多同学倒在what the company is上了。同时也印证了易伯华老师对雅思口语考试的分析，单纯的语言能力已经不能保证高分。做一个不闻不问安安静静的语言爱好者，沉浸在听说读写的集中训练上，是雅思的出题者越来越打压的一类人群了。他们需要的是对这个世界保持热度，对这个世界有自我认知的语言爱好者。也就是说，雅思口语既要考察tools（语言工具），也好考察contents（知识与思维）。

所以，平素对这个外部世界的各个方面，最好都要有一个基本的熟悉度，排除掉政治军事等敏感类题材，其他方面，如经济，文化，教育，民生等等方面，都是雅思口语和写作考试的可能出题点。Try to keep abreast with the world and times.（与世界，与时代保持同步）（基本就类似应试教育向素质教育的转变了。。。）

2实例

此话题真心不好说，这种商业上的话题，一向是国人的弱项，光想想语言上的那些专业词汇都头大，更别提这么苛刻的限定条件（small and successful）下的实物描述了。现在以中文问答类网站“知乎”为例。

Well, it’s quite an unfamiliar topic for me to cover, and after some serious brains-raking, thankfully I do find a company that falls right into the category of small and successful. It’s called zhihu in China.It is initially launched as a Q;A website in Jan.2011. Its idea comes out from Quora, so you can see it as the Chinese quora. There is now a registered membership of 50million for the website and the team that makes this happen is made up by less than 100 twenty-something, based in Beijing. Zhuhu provides a playground where you can have various discussions in a positive and productive environment. The ground rules are set up to protect people, so there won't be too many attacks. And the cultivated community can help steer the overall community attitude towards building a more positive, more intellectual, and more supportive community. What Zhihu is trying to build is a peer-to-peer network of knowledge, expertise and insight. When one on the network contributes one bit, the rest on the network will get one gig.Even though it is sort of a copycat, in China , there is none website like it. Zhihu plays an important role in current Chinese society. for It opens a door for many non English-speaking Chinese people to know a bigger world. Many well-informed and well-traveled people share their insights there, so every day you can pick up something eye-opening if you invest enough time. Also it is relatively quite an open platform for people to express freely. Kind, sincere and serious conversation is the norm. People share, learn and make friends there.So basically, the knowledge is a beauty and the free expression is a rarity. When Zhihu combines the two, it is undoubtedly a success.

3思路分析

开门见山的导入（lead-in）：加了点啰嗦的话，是因为本身此题比较难，这样说，在考试时可以起到一个缓冲的作用，同时使你更加的humane，而不是一个考试机器，可以拉近与考官的距离。

背景+描述（background and description）背景介绍何时launch，何种规模，多大的团队；它的主体功能描述分析+评判（analysis and judgment）

Its importance lie in its uniqueness升华与重申（elevation and reiteration）

A combination of knowledge and communication, that is the key to success.

4有关startup的语料

Startup 创业型企业

E-learning 电子化学习 e-commerce 网络贸易

Founding team 主创团队 startup team 创业团队

Monetization scheme 模式

Rare commodity 稀缺商品

Visionary 战略家

Pitch one’s ideas兜售

On the very early stage 在最初阶段

Product management 产品运营

Sales pipeline销售渠道

Technical skills专业技能

Front-end and back-end 前后端

Landing page登陆页

Pricing 定价

Mockup （产品的）原型

Brainwashing　头脑风暴

Portal 门户网站

A mass of user 用户量

Outer ring/inner ring 外环/内环

Business model 商业模式

Ensure quality 保证质量

Consumer adoption顾客数量

In-person relationship building 面对面的建立关系

Have hills to climb 有许多困难要克服（完美的创业团队）The perfect startup needs a complementary team:

It needs a passionate and driven visionary who is the product person.

It needs a capable execution skill that can deliver the product or service against that vision.

It needs people skill to make sure that the best people are recruited and retained, and so that conflict in the company is resolved.

It needs administrative skill to make sure that as the company grows the wheels stay on (this skill can come a bit later – it’s not needed on day 1)（最好的创业想法）competition is stupid. Why compete if you can figure out a new way to help others in a way no one else has done before?

The best startup ideas are unique or rare, solve a problem the founder himself or herself has, solve a problem the founder is monomaniacally obsessed about solving and present a big market opportunity in a market with vulnerable competitors.（给创业者的建议）Learn public speaking. If there is one skill that is universal, and critical to every situation, it's the ability to communicate effectively verbally. It is the one skill that I have found is common to all the great entrepreneurs I have ever met - and is also a skill that is very under-developed in most adults.