7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?

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2021年7月17雅思大作文题目

Some people say that the main aim of advertising is to improve the sales of

products that people do not really need.

To what extent do you agree or disagree?

范文及解析

Introduction

Advertising has been an integral part of our economic and social life now.

However, as a powerful technique of promoting sales, it has been censured by

some people for its “main aim”: to encourage shoppers to buy unnecessary goods.

I tend to think that this view presents a very one-sided picture of

advertising.

【解析】

integral part 不可或缺的部分

censure 谴责v.

one-sided 片面的adj.

Body Paragraph 1

The commentary is understandable that advertising creates unconscious

desires. People holding this view may ascribe their over-consumption to

advertisers’ exaggerated claims of their marketing pitches, which means

advertising puts goods in a positive light, creating unrealistic expectations,

all for the benefit of selling. Enticed by these messages, consumers would buy

goods of little or no value to themselves on impulse, be it a new cell phone or

a massage armchair.

【解析】

ascribe … to … 归咎于

marketing pitch 市场营销

entice 怂恿 v.

on impulse 一时冲动

Body Paragraph 2

To persuade potential customers through evoking their psychological

appeals, indeed, is one objective of advertising. However, I would argue that

there is a controversy in what constitutes necessities versus non-essentials.

This ambiguous notion is changing, along with the change in generations. To

explain, what seems nonessential now – a massage armchair, for example – may

fulfill its function years later, whereas what seems required now – a cell

phone, for example – may soon lose its value if operating systems suddenly

upgrade.

【解析】

evoke 唤醒 v.

psychological appeals

controversy 争议 n.

Body Paragraph 3

My firm conviction is that the real objective of advertising is to promote

effective communication between producers and consumers. When a new product is

to be introduced in the market, producers create memorable advertising campaigns

that boost brans recognition, from which potential customers can be informed

more about product advantages and know what suits their requirements and budget.

Not only that, advertising helps maintain the demand for existing products and

services.

【解析】

introduce 引入v.

Conclusion

In conclusion, I would say that the main aim of advertising is to prepare a

ground for the sales of products, but we cannot affirm that the promoted goods

are unnecessary.

【解析】

prepare a ground for 为…打基础

affirm 断言v.