2018年1-4月雅思口语话题part2高分范文之：喜爱的广告（an advertisement that you saw）

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2话题之：喜爱的广告(Describe an advertisement that you saw or heard or

liked)，内容有关创意公路戒烟广告。范文详情如下：

Describe an advertisement that you saw or heard or liked

:

Where you saw or heard it

What kind of advertisement it was

What the content of the advertisement was (or, what product /service was

advertised)

and explain how you felt about this advertisement/ why you liked it.

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1-4月雅思口语新题part2范文之：喜爱的广告(advertisement)

There are several types of advertisements that we see daily on TV,

billboards, through the Internet, social networking sites, mobile applications,

and mobile games. Many of them are very banal, full of marketing speech and kind

of boring while others are average and their primary focus is to express the

positive sides of a product to increase the sales. Finally, quite a few of them

are creative, informative, humorous, fascinating and memorable.

I usually do not like to watch advertisement between a movie/ TV programme

and large commercial breaks are quite annoying to me. I personally think that

the best way of advertising is using billboards, which can lead you to remember

the brand name forever without actually annoying you.

Well, the best advertisement I have ever seen that I still like for its

uniqueness was on a highway in the United Arab Emirates and I really liked the

idea of this advertisement. One day while passing the main road a big billboard

caught my eyes. It was designed to look like the filtration zone of a cigarette

which is commonly known as the cigarette butt. The large billboard was quite

different in shape and it presented the message ‘Stop smoking even Marlboro’

quite visibly.

I stole a glance at the billboard and thought about the message it conveyed.

I actually did not think much and forgot about it. After an hour I found myself

in front of a beach with a packet of Marlboro cigarette in my pocket. While I

was lighting a cigarette, I was wondering why I bought a packet of Marlboro? It

is usually not my brand! To my surprise, I realised that the advertisement that

I saw on the road had an immense effect on my psychology unconsciously. I was

convinced that the billboard had forced me to buy that brand unconsciously. I

think it was the first time I realised how advertisements can target people's

unconscious mind. Technically speaking this is the moment I realised that the

best way to influence people’s buying behaviour is to use their unconscious mind

instead of trying to deliver marketing speeches. When I thought more to analyse

the billboard advertising and its effect on me, I realised that the advertiser

tried to use reverse advertising techniques by delivering the message that

Marlboro is less dangerous and smokers who wish to quit smoking should try this.

Possibly all smokers- from light smokers to heavy ones, wish a day without

smoking though many of them do not try hard. Then the billboard advertisement

was pretending as if they were broadcasting an important public safety message.

Moreover, they used a fascinating design on the billboard that would actually

grab anyone's attention. As you can see, they were quite successful as I still

remember this advert very vividly and I like this advertisement due to the

creative thinking of the maker.

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