9-12月雅思口语P2话题范文:big company you are interested in

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Describe a big company you are interested in.

:

What is the company called;

How did you know this company;

What kind of business this company does;

What kinds of interesting activities does the company have

sample answer

此范文为一英国雅思老师所作，很长，但用语地道，大家可以学习借鉴，切勿直接作为考试答案背诵。

How do you begin to define success? This is really hard, because does it mean

a company that makes lots of money? Does it mean a company that produces

something innovative or is just very well known? Does it mean a company that

makes the world a better place through discovering a medical cure or paying fair

wages to staff in countries where they are often exploited? I don’t know, it

could mean any or all of the above! Even so, I can think of one company that I

know well, and which is meaningful to me, and which started from nothing to

become a chain, so I think that makes it more than successful enough to talk

about in my eyes, even though you may never have heard of it.

The company is called Bravissimo. I used to live in a town called Leamington

Spa, which is in Warwickshire in the UK, and that is where the company started

out, and where its head office is still based. Essentially, they are ‘just’ a

lingerie retailer i.e. they sell women’s underwear, but what makes them unusual,

is that they cater exclusively for erm, well let’s say, the more ‘curvaceous’

figure. They sell bras in larger D+ cup sizes. The company was born from one

woman’s frustration at being unable to find a decent comfortable and

well-fitting bra when her body shape changed during pregnancy. She and a friend

decided they couldn’t be alone in struggling to get quality lingerie appropriate

for their size, so they went on a small business course, and with the help of a

modest grant set up their own company sourcing and selling lingerie by mail

order.

They really hit on a great idea, there was at that time a definite gap in the

market supplying bras to women with a fuller figure. The business quickly took

off, they really cared about their product, and they had a local ethos.

Employing local people at their warehouse, and then when they opened their first

shop in Leamington spa they paid good wages and trained staff well. For

seemingly the first time, women could go to a specialist shop, be measured

without embarrassment by a knowledgeable and sympathetic member of staff and try

on as many bras as they wanted to in an unhurried and relaxed environment.

Speaking as someone who had real difficulty getting underwear that fitted me, it

was just brilliant when they started up. The week the shop opened I went in to

be measured and came out with a completely different bra size from the one I’d

been wearing before. I threw away all my old underwear, and for the first time

ever felt comfortable, confident and quite literally supported with my wonderful

new bras!

Unsurprisingly, the company quickly expanded, theynow have 21 stores across

the UK and also sell via mail order and online. From just the two of them who

started up they now employ over 700 people. They have also expanded their range

to sell clothing under the Pepperberry brand from 2011. The company is

successful because they had a really good idea, and the tenacity to see it

through. The founders have expanded carefully, and it is a profitable business.

I believe because the company was set up by women who had a real passion for

their business, they deliver quality with understanding. I love that the

entrepreneurs were two women, and they have an attention to detail which makes

for great customer service and generates customer loyalty. I have a many friends

who, like me, having discovered Bravissimo would now never go anywhere else. The

company has grown, but the quality and personal service remains the same as at

the outset.

Because the company started from a need and an idea, rather than setting out

to make a fortune, I believe it has an internal integrity. Many women customers

want to get rid of their old underwear once they have found a size and product

that suits them better. Therefore, Bravissimo has set up recycling banks in

their shops so bras in good condition, but that no longer fit their original

owner, can be sent to parts of the world where having a bra is seen as an

unaffordable luxury yet is much needed to help protect women and girls. It’s

hard to imagine from the comfort of the UK, but in some countries underwear

gives protection by demonstrating status and showing that a woman or girl, must

therefore have someone who cares for her and protects her. Having a decent bra

isn’t just about being more comfortable, it might actually protect these women

from sexual assault – startling, but true.

So I think Bravissimo is successful however you look at it. It started with a

great idea for a product where there was a gap in the market. It is good at what

it does, and it provides something that certainly makes my life a lot easier.

The company is financially profitable, and it employs many people in good

working conditions. If my memory serves me right I think it may even have been

awarded a prize for being local employer of the year at one time. It has

retained a personal feel. I know plenty of people who shop online with them, and

yet I’ve never met anyone who has a bad word to say about the company. In this

day and age that degree of customer loyalty is a rare thing indeed. Hurrah for

Bravissimo, long may they continue!