【实用写作】如何写好cover letter?

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When you’re writing a cover letter, experts say, following a template(模板) is

the wrong move.You’re probably not the only one applying for that job.

That might seem obvious, but too many cover letters are written in

a robotic(机器人般的) style that leave little impression on hiring managers who are

sifting(筛选)through vast piles of applications, according to career counselors.

The cover letter is your chance — most likely your only one — to stand out from

many other candidates who have similar resumes.

Don’t botch(弄糟) it. Despite the high stakes(风险;筹码), a lot of job-seekers

treat the cover letter like a formality(形式), putting little thought and few

personal flourishes(花样) into it.

“A cover letter can make the difference between two equally qualified

candidates,” said John O’Neill, the assistant dean of career education for

Stanford University.

While every industry and hiring manager is different, here are some tricks to

increase your chances of scoring an interview.

Don’t stick to a template

You could easily Google “cover letter template” to get some ideas on how to

write it. Don’t.

“You need to think about your audience,” said Kristen Fitzpatrick, the

managing director of career and professional development at Harvard Business

School. “Who’s reading it? How do you capture their attention enough so they

move you from one pile to another?”

This is your time to show your communication skills and your personality. You

must make the case (提出理由;表现出)that the other 99 percent of applicants don’t have

what you have. Following a template, or otherwise putting little effort into

making your letter stand out, suggests you’re just another applicant.

Don’t rehash (一味重复)your résumé

Focus on the organization you’re writing to and the job description of the

open position. If you nail your cover letter, the hiring manager will end up

reading your résumé anyway, so don’t waste precious spaceduplicating(复制) it by

going down the list of where you’ve worked.

“It’s to complement(互补，补充) your résumé, not repeat it,” Mr. O’Neill said.

“Cover letters where you’re just rewriting the content of your résumé aren’t

effective.”

Instead, you could list some specific examples of projects you’ve worked on,

and explain what you learned from them and how that knowledge would apply to the

open position. Or you could offer some new ideas, showing from the start that

you understand the company’s goals and would bring creativity.

Don’t state the obvious

Read your letter again, and zap(迅速删去) any clichés(陈词) orplatitudes(滥调) that

don’t say something meaningful about you, the position or the company.

As an example: Don’t say you’re a “hard worker.” Everyone says that, and it

would be easy to lie about if you weren’t, making it a meaningless sentiment to

include. It merely takes up space that could be better spent on something that

actually sets you apart from the other candidates.

“It’s not even worth saying,” Ms. Fitzpatrick said. “You’ll show you’re a

hard worker by going above and beyond in writing a letter.”

Do your research

This requires going past the first page of Google results.

You could go to a library to sift through professional databases(数据库) that

might have more information, or get coffee with someone who works at the company

you’re applying to. Show a familiarity with recent projects,acquisitions(收购) and

public statements. It doesn’t have to be a lot, but a few sentences to show

you’ve put time into it could go a long way.

If you’re not preparing for something as crucial as a cover letter, why would

they trust you would prepare for an important meeting?

Focus on what you can offer them

A lot of applicants spend too much time talking about why they love the

company, Ms. Fitzpatrick said.

“How many letters does Apple read that say, ‘I couldn’t live without my

iPhone’? Probably a lot,” she said. “So you want to show you are unique and

you’ve done your research.”

You do want to make it clear that you respect the company and explain why

you’re interested, but the focus should be on what you can do for them.

“You want to avoid too many ‘I’ statements — ‘I know this,’ ‘I did this,’ ‘I

can do X, Y or Z’ — because that’s too much about what you’re going to get out

of this opportunity,” Mr. O’Neill said.

The company isn’t posting a job for charity(慈善), or to improve your life;

they’re trying to fill a position they consider essential. Convince them that

you’re the one who would most help them, not that you’d benefit most from

it.

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